BLAB:Engage- Predictive Social Intelligence™ for Brands

STOP marketing to past behaviors

START predicting what will perform

BLAB:Predicts is your ticket to LIVE audiences across digital media!

Made in Seattle

Blab Predicts
Intent up to 72 hours into the future

DISCOVER | PLAN | ENGAGE

Blab makes social data perform for programmatic to target hot audiences and publish viral content.

The BLAB platform consists of three key modules:

  • Predicts: Intent - HOT Predictive User Segments
    Predicts: Intent targets users predictively based on crowdsourced, in-the- moment interests, resulting in user-based audiences that are constantly refreshed, engaged, and ripe for targeting.
  • Predicts: Live Audiences - HOT Predictive Data Segments
    Predicts: Live Audience uses crowdsourced, in-the-moment interests to align advertisers with the hottest, trending content and reaches their audience when and where they are most engaged.
  • Predicts: Inspire - Automated Predictive Content Discovery
    Predicts: Inspire helps content creators optimize the creation process to stay on top of today's ever evolving trends.

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WhoWe Are

We're a team of marketing and technology veterans that came together to help Brands engage in a consumer-driven world. We developed one of the world's only real-time and predictive targeting datasets to help advertisers move away from the creepiness of historical targeting and into the future.

With average performance improvements of 300% or more, it is easy to see why Blab is used by leading-edge marketing groups in some of the largest Agencies, Brands and Media Holding Companies around the world, including: Publicis, Omnicom, Interpublic, WPP, Dentsu, and Horizon Media.

WhatWe Do

Predicts: Live Audience
Traditional contextual advertising targets users based on static lists of anticipated and often outdated interests. Blab targets users predictively based on crowdsourced, in-the-moment interests. This novel approach to audience targeting aligns advertisers with the hottest, trending content and reaches users when and where they are most engaged. Since its launch in June of 2016, Predicts: Live Audience has been utilized by 185+ brands across 36 countries on The Trade Desk, TubeMogul, AppNexus, Centro, Drawbridge, Turn and AOL.

Predicts: Intent
Traditional behavioral targeting focuses on users' past behavior, which often leaves users with the uncomfortable sense of being followed wherever they go online. Furthermore, past behavior very quickly becomes stale and can result in wasteful spending. Blab targets a continually refreshed set of users in real time when they are emotionally invested and most likely to act. Predicts: Intent will officially launch with LiveRamp in June of 2017.

Predicts: Inspire
Blab offers timely and topical insight into the passions trending most with target audiences, and the specific language to use that will resonate the strongest with them.
This insight can be used in campaign planning, content creation, and dynamic content optimization. Predicts: Inspire launched in September of 2016 and is currently being utilized by Viacom.


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Activate

Engage Audiences

BLAB:Predicts enables Brands to create and manage highly targeted / activated audience segments for use in Paid, Earned and Owned Media

Optimize

Improve Metrics

BLAB:Predicts shows Brands when to increase bids or raise floors based on what is trending throughout the campaign lifecycle.

Integrate

Directly Integrate

BLAB:Predicts is integrated with key technology partners to make data accessible and easy to use.

Connect

Go Global

BLAB:Predicts is language agnostic, delivering conversations in all languages and formats, including the occasional Klingon rant, teenage emoji thread and 地下婴儿 video.

100000000

Average Daily

Conversations analyzed

50000+

Digital
Sources

2500+

CONTENT
CATEGORIES

300+

AUDIENCE
Segments

Predictive Campaigns?

Click to watch a quick clip from our CEO, Randy Browning, to learn more.

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    “If you’re not capitalizing on Blab’s Conversation-Based Data Segments, you’re leaving performance on the table.”

    Donnie Williams- Chief Data Officer, Horizon Media
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    “The power of social data, driven by BLAB:Predicts data segments will allow for advertisers to contextually target user groups with more precision based on current trends.

    This is a unique approach that Blab is taking, and I can’t wait to see the additional volume and performance that it will be able to drive.  We have integrations with 70+ data providers, and no one is doing what Blab is doing.”

    Peter Gent- Senior Partnership Manager, The Trade Desk
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    "We're delighted that Grapeshot segments may now be built from Keywords taken instantly, from Blab's Internet conversations and chatter. Marketers have told us that brands want to be part of consumers lives.

    Now Grapeshot and Blab put brands right in the center of the hottest trending online conversations - while they are actually happening. This means that Horizon can place ads, via the Trade Desk, in environments, where their chosen live audiences, are most intensely engaged. Grapeshot already enables programmatic buyers to buy live audiences reading specific page content. By adding Blab's social media insight, we identify the keywords of the moment, to educate, equip and control the real-time buy."

    John Snyder- CEO, Grapeshot
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    "BLAB:Predicts is a fantastic tool for us. The magic is in understanding the chatter that’s going on within the social environment. Knowing what is being said allows us to be ahead of the game as content creators. It helps us drive the conversation and engagement with our audience across all platforms at the right time and with the right angle. BLAB:Predicts is part of how we plan our day, every day across our content department"

    Guy Dobson- Chief Content Officer, Southern Cross Austereo

FAQ

Below is a list of the most frequently asked questions, if you don't see your question in the list below, please contact Support.

#1CAN BLAB REALLY  PREDICT THE FUTURE?

We don't have a DeLorean or flux capacitors, but yes, we can. Blab make predictions with 86% accuracy up to 72 hours in advance, regardless of conversation volume.

#2 What kinds of media results does Blab deliver?

Blab improves the performance of mid-funnel advertising. For example, video campaigns using our conversation-based targeting show an average of around 80% more video completions.

We deliver broad (millions) to narrow (tens of thousands) of users per segment, with 30% higher conversions than traditional DMP optimized segments and a lower overall CPE.

#3 How do I use Blab Conversation-based targeting data in my campaigns?

To make data access as frictionless as possible, Blab Conversation-based targeting is available through the following integration options:

 

Data Partners DSP Partners Platform Direct
Grapeshot The Trade Desk Twitter Keyword Targeting
Peer 39 RUN Facebook Interest Targeting
  AppNexus  

If you don't see your DSP, DMP or SSP listed here, please contact Blab Sales

#4 What sources does Blab use?

Blab ingests data from 50,000 sources including:

Publishers Bloggers Social Platform Integrations
ESPN Jalopnik Twitter
WIRED Jezebel Instagram
TMZ Daily Finance Tumblr
Huffington Post Tidy Mom YouTube
Billboard Smarter Travel Flickr
    Reddit

We’re language agnostic, delivering conversations in all languages and formats, including the occasional Klingon rant, teenage emoji thread and 地下婴儿 video.

#5How can blab data complement or enhance my existing data set?

Blab is currently testing integrations with companies that have their own offline, mobile, social and cookie- or user ID-based data sets for launch of the Predicts: Intent product in June 2017.  We are open to adding additional partnerships that would activate beyond that June 2017 launch date.

Contact Us

111 South Jackson Street, Seattle, Washington 98104 USA

phone: +1 206.486.BLAB (2522)

sales@blabpredicts.com