DISCOVER | PLAN | ENGAGE
Blab makes social data perform for programmatic to target hot audiences and publish viral content.
The BLAB platform consists of three key modules:
We're a team of marketing and technology veterans that came together to help Brands engage in a consumer-driven world. We developed one of the world's only real-time and predictive targeting datasets to help advertisers move away from the creepiness of historical targeting and into the future.
With average performance improvements of 300% or more, it is easy to see why Blab is used by leading-edge marketing groups in some of the largest Agencies, Brands and Media Holding Companies around the world, including: Publicis, Omnicom, Interpublic, WPP, Dentsu, and Horizon Media.
Predicts: Live Audience
Traditional contextual advertising targets users based on static lists of anticipated and often outdated interests. Blab targets users predictively based on crowdsourced, in-the-moment interests. This novel approach to audience targeting aligns advertisers with the hottest, trending content and reaches users when and where they are most engaged. Since its launch in June of 2016, Predicts: Live Audience has been utilized by 185+ brands across 36 countries on The Trade Desk, TubeMogul, AppNexus, Centro, Drawbridge, Turn and AOL.
Traditional behavioral targeting focuses on users' past behavior, which often leaves users with the uncomfortable sense of being followed wherever they go online. Furthermore, past behavior very quickly becomes stale and can result in wasteful spending. Blab targets a continually refreshed set of users in real time when they are emotionally invested and most likely to act. Predicts: Intent will officially launch with LiveRamp in June of 2017.
Blab offers timely and topical insight into the passions trending most with target audiences, and the specific language to use that will resonate the strongest with them.
This insight can be used in campaign planning, content creation, and dynamic content optimization. Predicts: Inspire launched in September of 2016 and is currently being utilized by Viacom.
BLAB:Predicts enables Brands to create and manage highly targeted / activated audience segments for use in Paid, Earned and Owned Media
BLAB:Predicts shows Brands when to increase bids or raise floors based on what is trending throughout the campaign lifecycle.
BLAB:Predicts is integrated with key technology partners to make data accessible and easy to use.
BLAB:Predicts is language agnostic, delivering conversations in all languages and formats, including the occasional Klingon rant, teenage emoji thread and 地下婴儿 video.
Click to watch a quick clip from our CEO, Randy Browning, to learn more.