BLAB:Engage- Predictive Social Intelligence™ for Brands

STOP marketing to past behaviors

START predicting what will perform

BLAB:Predicts delivers marketing insights up to 72 hours in advance.

Made in Seattle

Blab:Predicts
Turns Insights Into Action

DISCOVER | PLAN | ENGAGE

Blab’s Predictive Social Intelligence™ effectively and affordably turns insights into action. The result is increased ROI through laser-focused programmatic campaigns, engaging earned media programs, and optimized owned media.

The BLAB:Predicts platform consists of two key modules:


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WhoWe Are

Blab puts Brands into the Conversation

We're a team of marketing and technology veterans that came together to help Brands engage in a consumer-driven world.

Blab is used by leading-edge marketing groups in some of the largest Agencies, Brands and Media Holding Companies around the world including, Mindshare (N. America / EMEA), Horizon Media (N. America), Vision7-Cossette (Canada), Southern Cross Austereo (Australia), Edelman/Zeno (APAC), Blue Focus (China)

WhatWe Do

Do you need a better targeting solution that drives engagement and ROAS?

Do you want to predict tomorrow's stories today?

Do you know what drives your consumer purchase behavior?

Strategic Planning

Instead of relying on qualitative research groups and whiteboard sessions, BLAB:Predict's content discovery tool builds social econometric models for campaigns to determine what campaign drivers will deliver, giving marketers a data-driven system to steer campaigns.

Campaign Execution

Instead of relying on the past behaviors of cookies that are often stale, we target your brand's “activated” audience based on our prediction of what they will read, watch and search for. BLAB:Predict's campaign targeting tool creates conversation-based segments, which can be targeted programmatically across display, video, mobile, and social.


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Activate

Engage Audiences

BLAB:Predicts enables Brands to create and manage highly targeted / activated audience segments for use in Paid, Earned and Owned Media

Optimize

Improve Metrics

BLAB:Predicts shows Brands when to increase bids or raise floors based on what is trending throughout the campaign lifecycle.

Integrate

Directly Integrate

BLAB:Predicts is integrated with key technology partners to make data accessible and easy to use.

Connect

Go Global

BLAB:Predicts is language agnostic, delivering conversations in all languages and formats, including the occasional Klingon rant, teenage emoji thread and 地下婴儿 video.

100000000

Average
Daily Conversations

50000

Digital
Sources

400

Content
Categories

30

Conversation
Segments

Predictive Campaigns?

Click to watch a quick clip from our CEO, Randy Browning, to learn more.

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    "If you can predict the future, you can change the past."

    Jarod Kintz
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    "Prediction and explanation are exactly symmetrical. Explanations are, in effect, predictions about what has happened; predictions are explanations about what's going to happen."

    John Rodgers Searle
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    "The idea that the future is unpredictable is undermined every day by the ease with which the past is explained."

    Daniel Kahneman
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    "I never assume anything. I anticipate the possibilities and allow my imagination to create the future.."

    Lionel Suggs

FAQ

Below is a list of the most frequently asked questions, if you don't see your question in the list below, please contact Support.

#1 Can Blab really  predict the future?

We don't have a DeLorean or flux capacitors, but yes, we can. Blab make predictions with 86% accuracy up to 72 hours in advance, regardless of conversation volume..

#2 What kinds of media results does Blab deliver?

Blab improves the performance of mid-funnel advertising. For example, video campaigns using our conversation-based targeting show an average of around 80% more video completions.

We deliver broad (millions) to narrow (tens of thousands) of users per segment, with 30% higher conversions than traditional DMP optimized segments and a lower overall CPE.

#3 How do I use Blab Conversation-based targeting data in my campaigns?

To make data access as frictionless as possible, Blab Conversation-based targeting is available through the following integration options:

 

Data PartnersDSP PartnersPlatform Direct
Peer 39 The Trade Desk Twitter Keyword Targeting
Grapeshot RUN Facebook Interest Targeting
  AppNexus  

If you don't see your DSP, DMP or SSP listed here, please contact Blab Sales

#4 What sources does Blab use?

Blab ingests data from 50,000 sources including:

PublishersBloggersSocial Platform Integrations
ESPN Jalopnik Twitter
WIRED Jezebel Instagram
TMZ Daily Finance Tumblr
Huffington Post Tidy Mom YouTube
Billboard Smarter Travel Flickr
    Reddit

We’re language agnostic, delivering conversations in all languages and formats, including the occasional Klingon rant, teenage emoji thread and 地下婴儿 video.

#5 I know Econometric Modeling is expensive and time-consuming.
How can I make it work for my campaigns?

Blab can deliver a crisis model within a couple of days, and our campaign models are priced similar to leading qualitative groups – without the need for travel!

Our best customers use Blab data to inform their brand strategy, and then guide their campaign strategies via quarterly check-ins.

Contact Us

101 Yesler Way Suite 205, Seattle, Washington 98104 USA

phone: +1 206.486.BLAB (2522)

sales@blabpredicts.com