DISCOVER | PLAN | ENGAGE
Blab’s Predictive Social Intelligence™ effectively and affordably turns insights into action. The result is increased ROI through laser-focused programmatic campaigns, engaging earned media programs, and optimized owned media.
The BLAB:Predicts platform consists of two key modules:
Blab puts Brands into the Conversation
We're a team of marketing and technology veterans that came together to help Brands engage in a consumer-driven world.
Blab is used by leading-edge marketing groups in some of the largest Agencies, Brands and Media Holding Companies around the world including, Mindshare (N. America / EMEA), Horizon Media (N. America), Vision7-Cossette (Canada), Southern Cross Austereo (Australia), Edelman/Zeno (APAC), Blue Focus (China)
Do you need a better targeting solution that drives engagement and ROAS?
Do you want to predict tomorrow's stories today?
Do you know what drives your consumer purchase behavior?
Instead of relying on qualitative research groups and whiteboard sessions, BLAB:Predict's content discovery tool builds social econometric models for campaigns to determine what campaign drivers will deliver, giving marketers a data-driven system to steer campaigns.
Instead of relying on the past behaviors of cookies that are often stale, we target your brand's “activated” audience based on our prediction of what they will read, watch and search for. BLAB:Predict's campaign targeting tool creates conversation-based segments, which can be targeted programmatically across display, video, mobile, and social.
BLAB:Predicts enables Brands to create and manage highly targeted / activated audience segments for use in Paid, Earned and Owned Media
BLAB:Predicts shows Brands when to increase bids or raise floors based on what is trending throughout the campaign lifecycle.
BLAB:Predicts is integrated with key technology partners to make data accessible and easy to use.
BLAB:Predicts is language agnostic, delivering conversations in all languages and formats, including the occasional Klingon rant, teenage emoji thread and 地下婴儿 video.
Click to watch a quick clip from our CEO, Randy Browning, to learn more.